Anatomy Physiology Essay Example

Anatomy Physiology Essay Example Anatomy Physiology Paper Anatomy Physiology Paper 1. The maintenance of normal volume and composition of extracellular and intracellular fluids is vital to life. List and briefly describe the kinds of homeostasis involved. In males and females, intracellular fluid has a greater proportion of total body water than does extracellular fluid. Give-and-take between the ICF and the ECF happens across plasma membranes by osmosis, diffusion, and carrier-mediated transport. The kinds of homeostasis involved are fluid Balance, electrolyte Balance, and Acid–Base Balance. Fluid balance is when the quantity of water we gain each day is equivalent to the amount we lose to the environment. The upkeep of normal fluid balance includes regulating the content and sharing of body water in the ECF and the ICF. The digestive system is the main source of water gains; a small amount of extra water is generated by metabolic activity. With electrolyte balance, it involves balancing the amounts of absorption across the digestive tract with amounts of loss at the kidneys. Everyday our body fluids gain electrolytes from drinks or foods we take in, and in turn, loose them through urinating, sweating and defecating. â€Å"If the gains and losses for every electrolyte are in balance, you are said to be in electrolyte balance.† We are in acid–base balance when the making of hydrogen ions in our body is exactly offset by their loss. When acid–base balance occurs, the pH of body fluids stays within normal limits. Stopping a reduction in pH is the main problem, because our body produces a variety of acids during normal metabolic tasks. 2. Why does maintaining fluid balance in older people require a higher water intake than in a normal, healthy adult under age 40? Water encompasses 55% in elderly people and is vital for cellular homeostasis and life. With respect to heat stress, water lost through perspiring decreases water content of plasma, and the elderly are less capable to compensate for amplified blood viscosity. Not only do they require a physiological hypodipsia, but this can be exaggerated by central nervous system disease and by dementia. Together with less fluid intake, with advancing age there is a decrease in total body water. The elderly have impaired renal fluid conservation mechanisms and have impaired responses to heat and cold stress. All of these factors add to an increased risk of hypohydration and dehydration in the elderly. 3. Why does potassium concentration rise in patients with acidosis? What is this called? What effects does it have? Sweat is a hypotonic solution that has Na+ in lower concentration than the ECF. As a consequence, a person who is sweating copiously loses more water than salt, and this loss leads to a increase in the Na+ concentration of the ECF. The water content of the ECF declines as the water loss happens, so blood volume falls. Clinically, this condition is often called volume depletion. Because volume depletion happens simultaneously that blood is being shunted away from the kidneys, kidney function is damaged and waste products collect in the blood. 4. Saline solution is used to reverse hypotonic hydration. Are body cell membranes permeable to saline? Explain your response. Body cell membranes are permeable to saline. The permeability of membranes is controlled by the mass of the pores or holes. The size of the pores can be altered in reaction to pressure and hormones. Some membranes selectively permit channel of certain ions or molecules and dismiss all others. 5. Explain the renin-angiotensin mechanism. Constant abnormalities in the Na+ concentration in the ECF happen only when there are severe complications with fluid balance, such as dehydration or overhydration. When the body’s water content increases enough to lessen the Na+ concentration of the ECF below 136 mEq/L, a state of hyponatremia (natrium, sodium) occurs. When body water content drops, the Na+ concentration increases; when that concentration surpasses 145 mEq/L, hypernatremia exists. Renin is an enzyme secreted into the blood from specified cells that surround the arterioles at the entry to the glomeruli of the kidneys (the renal capillary networks that are the filtration units of the kidney). The renin-secreting cells, which comprise the juxtaglomerular apparatus, are delicate to changes in blood flow and blood pressure. The main stimulus for increased renin secretion is diminished blood flow to the kidneys, which may be triggered by loss of sodium and water (as a result of diarrhea, persistent vomiting, or extreme perspiration) or by thinning of a renal artery. 6. Explain how ADH compensates for blood that contains too many solutes. Osmoreceptors in the hypothalamus respond to alterations in blood composition, such as less water and too many solutes. The posterior pituitary is notified to release antidiuretic hormone (ADH) which journeys through the blood to its target organ, the kidney. In the kidney, the collecting ducts answer back to ADH by reabsorbing more water. When this happens, more water comes back to the blood, while lesser amounts of concentrated urine are made. ADH is released and additional water is reabsorbed from the filtrate until blood solute concentration comes back to normal.

Food Inc. Review Paper Essays

Food Inc. Review Paper Essays Food Inc. Review Paper Essay Food Inc. Review Paper Essay All of your fruits and gettable have been harvested on farms, then immediately shipped to processing factories. Your food is no longer raised naturally on farms, everything is in the factory. Famous fast food restaurants, such as McDonalds, used to have little factories in the back of their kitchens where they would make burgers on assembly lines. Fast food restaurant owners would hire people to have one objective, for instance, one person would put the hamburgers on the buns and put cheese on them, another person would put ketchup and mustard and pickles on the burger all day, and another would wrap the burgers all day. : That would allow the company to pay them less, and that made the employees very easy to replace. In 1970, the top 5 beef packaging companies controlled 25% of the market; today there are only the top 4 meat packaging companies (Tyson, Cargill, JABS, and National Beef) which control 85% of the market. You can go to the grocery store and go to the meat isle and you would see tons of different logos on the packaged meat, but all those logos belong mainly to these top four meat packaging companies. Tyson is the largest company. A lot of our meat and other produce today are larger than normal. That is because the chickens in factories are fed antibiotic infested feed which then goes to their system and makes them grow in a nearly 55% faster time-span. Instead of in a 3 months time, our chickens are fully grown in approximately 49 days. This is not farming, this is mass production. When the chickens are being processed, workers throw any part of the chicken onto the conveyer belt to be packaged and sent out. Even if the chickens are sick, the workers are to send those chickens to the processing plant also, regardless. Another main reason why we cant get naturally rowan produce is because farmers are not able to compete with these large companies, so they are forced to Join them and work for them. Farmers are to only use the also antibiotic infested seeds that the company provides to them. If the farmers try to use their own natural seeds that were harvested from the previous year, then the company could investigate them. The companies make the farmers continuously upgrade equipment and housings, which keep them taking money out of the bank, therefore keeping the in debt. Corn is a major product that is used in just about every produce. In the U. S. 30% of our land bases are used for corn harvesting. Farmers are paid to over produce corn, again, by mass production. Factories also use corn to feed to the cattle which isnt good because cows are grazers, meaning that they eat grass. With a high corn diet it creates a lot of coli in the cows system. Coli objects acid, which is in your stomach to digest food. This backs up the cattles digestive system and their anal passage is then clogged up with juiced fruits, and other produce. Coli could get into our system and cause heavy damage. It could result in kidney failure and excessive bloody diarrhea. The USDA United States Department of Agriculture) doesnt do much to prevent these issues because the same people who were in very high places in these food marketing companies are now working for the USDA. Animals are kept in bad conditions; they stand in their own manure, so once they are killed and hung on conveyer belts, the manure from their hooves get into the butchered meat, and thats how we get feces in our packaged food. Today, 1 in 3 Americans will get diabetes, on minorities it would be 2. Our food market has made the highly subsidized produce cheaper than the organics, leaving the option of good tasting, cheap food, easily accessible. Our food market is headed in the wrong direction. There are three main tastes: salt, fat, and sugar, which is everywhere. 1 in 3 Americans will get diabetes, on minorities it would be 2. But on top of that, organizations are fighting to keep Trans fat labels, calorie labels, and GYM labels off of their produce. 75% of produce in stores today are GYM, nothing is really organic anymore. So next time you buy something from the market, check your labels, and do your research because there is a lot more behind what you eat today than Just the taste, smell, and feel of the food.

The Call of Nature Essay Example | Topics and Well Written Essays - 2000 words

The Call of Nature - Essay Example If such an alarming natural resources depletion continues, other forms of life on planet earth, which are equally important, will definitely be on their way to extinction. Preserving the natural environment, which sustainably aids the flourishing of other forms of life on planet earth, is something worth consideration. Gary Snyder’s central theme in his poetry work is on natural environment conservation. One such piece of Gary Snyder’s poetry work is "The Call of the Wild" poetry work. Gary Snyder’s poetry work has played a significant role in advocating for nature conservation. Gary Snyder is one of the Beat Generation Poets. To address nature conservation issues, Gary Snyder, bases his work on Native American culture and on Zen Buddhism cultures. His poetry work and especially "The Call of the Wild" openly depicts his negative perceptions on human activities that directly of indirectly cause nature depletion. Of major concern are intentional and destructive hum an beings activities and factors such as human settlement. Born on 8 May 1930 in San Francisco, Gary Snyder â€Å"†¦was raised in a poor family on a farm  just north of Seattle during the Depression. †¦He worked summers as a U.S. ... According to Snyder, the Native American Indian cultures offer a nature friendly pleasant-sounding relationship. During his school days in Portland and while in Seattle, Snyder, had an interest in Indian Cultures and supplemented his studies by learning about Indian pioneers’ adventures and teachings. In 1951, Snyder, earned a literature and anthropology B.A. from Reed colleges. Afterwards, he joined Indiana University and later joining University of California. â€Å"In 1951 Snyder hitchhiked east to attend graduate school at Indiana University but dropped out after one semester, heading west again to enroll in Japanese and Chinese courses at the University of California at Berkeley in order to prepare himself for a trip to Japan to study Zen (McGuirk 1).† In Japan, he studied Zen lay monk under the supervision of his favorite instructor known by the name Oda Sesso Roshi. Snyder has done physical labor as a lumberjack, firewatcher, as well as trial maker. His ease of w riting is arguably attributed to his ability to balance between his intellectual capabilities and physical capabilities. Snyder’s poem "The Call of the Wild â€Å"addresses the relationship that exists between human beings versus wilderness and nature in the world we live in. "The Call of the Wild" stand out as one the best written work addressing environmental issues. Using poem technique, Snyder is able to satisfactory address the delicate and difficult issues regarding human beings place in the environment that sustains other forms of existences as well. Snyder in his work describes the differences that exist between human beings and other form of life – animals, birds, and trees. The difference is attributed to the modern human way of life. Of consideration, Snyder refers to the

Nursing Professional Behavior Essay Example | Topics and Well Written Essays - 500 words

Nursing Professional Behavior - Essay Example Whatever the debate, one thing is clear, nurses are expected to conduct themselves in a professional manner and exude pleasantness at all times. Therefore the purpose of this paper is to study in depth the nursing professional behavior in a bid to understand what one is expected to require of a nurse. Before proceeding further one may be curious to ask, do the traditional nurse uniforms maketh a nurse is it the behavior that communicates professionalism The answer to this may be varied but popular opinion holds that both play an important role i.e. it is crucial that a nurse be courteous, and dress the part. Dressing helps the nurses give a good first impression as well as appear more trustworthy to the patient which is the first step in surmounting the primary obstacle in the profession. On the other hand the greater challenge lies in sustaining this trust throughout the period which the patient is under hospital care. No doubt this can be strenuous because so much is expected from them.

Evaluation of the Australian Government Quality Teacher Programme 1999 Coursework

Evaluation of the Australian Government Quality Teacher Programme 1999 to 2004 - Coursework Example Are key concepts easy to identify in the research report? b. Are key concepts explicitly defined? What meaning is given to them? c. Are the concepts used consistently throughout the document? d. Are key concepts consistent with the theoretical framing set for the study? With each other? e. Are the key concepts used in this study in touch with current times? Are they in keeping with the practices documented/reported in the study? Are they usefully explanatory? 3. Methodology 3.1 Research design a. Is the design clearly stated? b. Is it logical? c. Does it "match" the purpose and research question? d. Is the method used to select participants discussed explicitly? e. Is participant selection justified? f. Are participant characteristics clearly identified? g. What criteria did participants need to meet in order to be eligible for selection? h. Are incentives disclosed, and what effect might these have on the study discussed? i. Are the tools and methods used to collect data described s ufficiently? j. Is the data collection procedure or process is clearly described? k.Is the time frame is identified and does it match the stated purpose of the study? l.Is the time frame justified? 3.2 Information about research design specifics. a. Do the authors clearly identify what type of study they are conducting, and why? (e.g., a quasi-experimental study that focuses on some kind of intervention, a qualitative study examining a group of students engagement with popular culture in a range of contexts) b. Is the context for the study justified? (i.e., where physically were data collected and is this justified, given the research question etc.?) c. Is there enough information given about the logistics of the study that I could replicate this study or conduct a similar... The questions pertaining to effectiveness that were asked included the following: (1) Did the AGQTP State and Territory Projects provide professional learning activities for the teachers following the Effectiveness Terms of Reference? The findings said yes. There were â€Å"localized, long-term models of professional learning† to meet the needs of â€Å"a broad spectrum of teachers, from beginning to highly experienced.†(p. ii) (2) Did the programme increase teacher skills and understanding, especially the higher order skills and understanding? The findings said yes.(3) Was enhanced effectiveness in teaching achieved through the AGQTP? Yes, according to the summary report (p.ii).It was achieved through â€Å"partnerships with professional associations, universities, and other providers† (p. ii). (4) Was there effective undertaking in both the â€Å"State and Territory-based projects in priority areas?† (p. ii) Indeed, in all the priority areas, the consult ants found that significant achievements were realized. Literacy and understanding relevance to the overall curriculum had increased. Numeracy learning had improved with involvement of parents and other family members in the numeracy education of their children. Teachers’ mathematics skills were sharpened. Technology became a useful tool for teaching.

Advantages Disadvantages Of Internet For Research Purposes Information Technology Essay

Advantages Disadvantages Of Internet For Research Purposes Information Technology Essay The Internet is a very powerful worldwide instrument, which serves as a good source for research work and learning. It generates current information, facts-finding, and is the most outstanding invention in the area of communication in the history of human race. The Internet has been very useful to mankind in the aspect of learning and research development. In due course, this essay emphasizes on details of advantages and disadvantages of the Internet in relation to research work. Advantages: Easy Communication: The Internet eases of communication to the researchers; because it serves as a guidance and original source of information. It is very easy to access and at the same time saves time thereby allowing an individual to manager his/her resources better and effectively. Additionally, the Internet is very convenient because an individual can easily carry out a research work at home with much comfort and convenience. The internet is a valuable search tool and has been informative for academic research, as it helps significantly to improve research skills, and makes learning visual and easy to follow.  [1]   Comparatively Inexpensive and Quick Dispersion of Information: The Internet creates a comparatively inexpensive avenue for releasing information and articles. Subsequently, several organizations and individuals can now circulate information to millions of users. In due course, researchers could assess and make use of this circulated information and articles for their work, thereby giving them a broader idea and knowledge in their work. Additionally, there is a spontaneous dispersion of information to various users of the internet when such information is being added to a web site. As regards this, millions of users including researchers would browse through these information and subsequently use them for their work. Hence the web is then regarded as a paragon medium for disseminating information because it removes the time wasting in between publishing content and making it available to users. Wealth of Information: Furthermore, the Internet is a wealth of information and very advantageous in various reasons; students delve into the Internet to gather lots of very useful academic information for research purposes; and the information contained on the Internet can be useful for academic research. It is a potential research tool and opens up a new and comprehensive source of information. In another development, information is probably the biggest advantage internet is offering to the users. The Internet is an apparent treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. Sending E-mail Messages and Receiving Feedbacks: With the help of the Internet the user could send e-mails to colleagues, friends, co-workers etc, either to get more information from them or pass on the acquired information to them. In view of this the Internet could be regarded as a powerful content publishing tool because there are some application software embedded in the Internet that enable such transmission and transfer of information from one user to another. Consequently, these applications will allow and assist the researcher to develop content for the World Wide Web by simply saving as an HTML file. Disadvantages: Having discussed the advantages of the Internet for academic research it is worthy to mention some of its disadvantages. One of the disadvantages of the Internet is that it provides a huge amount of information thereby causing information overload. In due course, one can easily get confused with this infinite amount of titles, texts and abstracts. And because of the overwhelming information available on the Internet, one must be cautious about information obtained. Ziltrain points out that, an access provider with much less emphasis on specific content and services, retaining customers will become harder and this will adversely affect the systems utility for others.  [2]   There are no standards, that is, no process to check information accurately. Most information in the Internet does not go through a review process. Anyone can publish on the web, without passing the content through an editor. Pages might be written by an expert on the topic, or even a child, or a disgruntled contributor. Therefore, getting information from book or from various other printed sources in the library can guarantee that it is of high standard and peer reviewed. Additionally, it can be observed that with a large amount of information freely available on the internet, theft of personal information and misuse of this information is in abundance. In this regard from time to time people use someones information and research materials and pass it off as their own work. Also, Spamming, which is the process of sending unwanted or junk e-mails in bulk, which provide no purpose and consequently hinder the entire system. This in due course is regarded as an illegal activity resulting to frustrate people. As regards this, a researcher could check his e-mail to obtain some materials for his work; only to get disappointed when noticed that the e-mail was a junk. The issue of spamming extends to commercial advertising, frequently for dubious products, get-rich-quick, or semi-legal services. In due course spamming costs less to the sender but more to the receiver. In any case, spam can be prevented or stopped by installing spam filter software such as Mail washer, McAfee anti-spam software, as well as firewall. Furthermore, another disadvantage of the Internet is virus threat. In this regard, Virus is a program that interrupts the normal functioning of the computer systems. Computers that are attached to internet are more likely to be attacked by virus. In due course, this attack could result to hard disk crashing, thereby causing a big disaster on the computer. On the other hand, some unprincipled individuals have been successful in creating viruses and links that once clicked can automatically transmit ones personal e-mail addresses and other details to certain parties and even the persons bank account details in some extreme cases. Additionally, another disadvantage of the Internet for academic research is that, it is not arranged according to system and no index format. Information on the Internet is not organised; for example too many web pages for any single directory services and fees are often charged for access to specialised information. Hence, Robling indicates that focusing strictly on tight access controls, whether through strict limitations on the number of users or through the imposition of per access fees that could effectively exclude the majority of users, for example students who cannot afford it, without considering the purposes of education and research.  [3]   Conclusion: In conclusion, irrespective of the fact that the Internet has some numerous disadvantages, it can be understood that it is still very useful to mankind as in helps in medical research works and subsequent inventions, as well as produce some good interactive entertainment and multimedia. Hence, man needs the Internet to keep life going. Man asserts that, the Internet is considered not simply as a technological tool, but as a wholly new constructed environment with its own codes of practice.  [4]  

Tenure in America Essay -- Education

Although there are many varying opinions on what revisions should be made to the tenure system in America, I believe that even though there are many complaints, Tenure needs to be maintained in order to promote academic freedom and educational security. Tenure is defined by Mathew Finkin as â€Å"At the expiration of a period of probation, commonly not to exceed six years of full-time service, a faculty member is either to be accorded â€Å"tenure† or to be given a terminal appointment for the ensuing academic year. Thereafter, the professor can be discharged only for â€Å"just cause† or other permissible circumstances and only after a hearing before a body of his or her academic peers† (Finkin 3). Tenure, in recent years, has become a point of heated contention throughout the U.S. Opponents of the system cite reasons such as the continual employment of under-performing teachers, the administrative difficulties, and the public disillusionment with the tenure sy stem in order to support their stance that tenure be abolished. Proponents of the system argue that tenure is the one barrier that allows teachers to maintain academic freedom in the U.S., and effectively educate students in America. Regardless of the administrative difficulties of tenure, or the lack of public support, tenure is a vital component of the education system in America and should be maintained at all cost. There are many varying issues that have been brought up with tenure, but the debate has been clearly divided by those who believe that we should abolish tenure and those who believe we should maintain tenure in America. The primary advocates of maintaining the tenure system consist of Teachers and a portion of the public. On the other hand, those who argue against tenur... ... the fact that not only do these presidents have tenure themselves, but they also have first-hand experience in dealing with tenure issues. Works Cited Daniel Weisberg. "Should teachers get tenure?." Should teachers get tenure?. CBS, n.d. Web. 7 May 2012. . M.J. Stephey "Should teachers get tenure?." Should teachers get tenure?. CBS, n.d. Web. 7 May 2012. . Heather Wolpert-Gawron "Should teachers get tenure?." Should teachers get tenure?. CBS, n.d. Web. 7 May 2012. . Chait, Richard. The questions of tenure. Cambridge, Mass.: Harvard University Press, 2002. Print. "Tenure Cartoons and Comics." CartoonStock - Cartoon Pictures, Political Cartoons, Animations.. Original Artist, n.d. Web. 23 May 2012. .

Baroque Architecture

Baroque Architecture Works of famous architects and sculptors What is Baroque Architecture? A Style originating in late 16th Century Italy Consists of complex Architectural plan shapes, often based on the oval. Dynamic opposition and inter penetration of spaces were favored to highlighted the feeling of motion and sensuality. Other characteristic qualities include:- Grandeur – Drama and Contrast – Courageousness – Twisting elements – Gilded statuary He was the son of a stonemason and began his career as a stonemason himself. He soon went dominant study and practice his craft.He moved torment 1619 and started working for Carlo Modern, Bromine's real name was Francesco Castillo. Once he had become established in Rome, he changed his name from Castles' to Bromine, He worked within Lorenz Bernardino the design of the fundamentalist's. Peter Basilica , the two later became bitter rivals. Francesco Borrowings the master of curved-wall architecture. He was influe nced by the architecture of Michelangelo and the ruins of Antiquity. His architecture employs manipulations of Classical architectural forms, geometrical sensational with symbolic meanings behind his buildings. Ђ Classical architectural forms, geometrical rationales in his plans and symbolic meanings in his buildings. Famous works of Bromine Architecture San Cairo alley Squatter Fontanne Sandal's all Seaplane, 1660 Colleges did Propaganda Fide Santiago SE in Agony The Sandal's all Oratory Sapience and Palazzo die Filipino Assonant area dell Fretter Barbering San Carlo alley Equator Fontanne Falconer Spade San Giovanni in Lateran San Cairo alley Squatter Fontanne Bromine's first independent commission This tiny church, along with its Rudyard, is one of the most important monuments of the baroque style in Rome.

Drive-in Business Plan Essays

Drive-in Business Plan Essays Drive-in Business Plan Essay Drive-in Business Plan Essay AutoRama Drive N Nicholas Boothe December 1, 2009 Business Plan ENTR280-01 Executive Summary AutoRama Drive N is a startup business located in the southern Indianapolis area. AutoRama provides the community with an old fashioned 50’s style diner/drive-in that serves a variety of grilled and fried foods, as well as healthier alternatives. AutoRama is not the everyday low quality fast food restaurant. AutoRama prides itself in the quality of food, and the cheap prices it is able to offer to the community. AutoRama will differentiate itself from its competitors by providing a whole different experience. The food will be old fashioned, and freshly cooked to order. The parking lot will be filled with auto enthusiasts and their vehicles, while the diner will be a family friendly 50’s era restaurant. AutoRama is there to serve the community, and do its part to improve its surrounding areas. AutoRama will do its part to get cars off the streets, and into the parking lots, with sponsorships of local meets and events, as well as providing discounts for car clubs and those wishing to designate spaces for weekends and meets. AutoRama is a partnership, with Nicholas owning half of the business, with 80,000 invested, and Amanda and Kevin both investing 40,000 each. This is enough to get the business started, and initial training and organizations in order. 16 months will be taken to find the right property, have the building finished, and all equipment installed and ready for business. During the few weeks after completion and before the initial opening, selection and training of employees will take place to ensure that AutoRama will be ready to run as soon as the doors open. The company will establish itself in the market by strong marketing techniques in print and radio, as well as through sponsoring local events, and through word of mouth. Hosting events with other local events will be the main way of AutoRama getting its name out into the public. Although there are other fast food restaurants located in close proximity, they are complete different structures from AutoRama. Nothing about the business is the same, and this will set AutoRama apart from the competition, and make the company successful. The company will be managed by the three who have a financial stake in the business, Nicholas, Amanda, and Kevin. This will have more of an impact, and more of a drive to succeed, and do well. All three have years of experience in the restaurant business, and have had great success in ventures past. The management structure will be that of a horizontal system, where all employees are created equal, and everyone brought into the business will have equal say into changes needed to be made, and suggestions for improvements. This will provide the best possible working atmosphere, along with allowing no employee to feel left out of the business, and so everyone feels responsible for the success and achievement. Objectives: * The first objective is to secure a building site, where access is easy from main roads, with plenty of extra space, or about an acre. * Establish a presence in the automotive community, as well as in the family based restaurant category. * Become profitable within the first 18 months of business, with loans and investments paid off in 30 months. Keys to Success: Strict guidelines throughout the business process, with checks to ensure proper procedures are followed. * Never stop looking to improve some part of the business structure * Strong visibility in the surrounding community, as well as a strong social presence in local events. * Ensure customer satisfaction and repeat customer transactions. Mission: * It is AutoRama Drive N’s mission to deliver value old fashioned food, b rought back from the 50’s for your old style dine-in experience. AutoRama will provide a friendly clean atmosphere, welcome to families and car enthusiasts alike. II. Company Description Cops have always been attracted to the car scene. There has been a newfound energy to crackdown on speeders and drivers breaking the law. But, the good comes with the bad. Nice cars are generally all lumped together into a typical stereotype, so cops are especially watching for these â€Å"nice cars† and catching every little thing they do wrong. Even cars that are parked are being harassed. Local businesses complain about unwanted activity after store hours. AutoRama Drive N is the answer to those that share a common interest in cars, enjoy hanging out with friends, and meeting new people, all while having true American dining. The restaurant is a startup business set in a mid50’s-60’s era, with parking spots surrounding the building which have an intercom you can order from, while also having an inside dining area. The food will be American based, including tenderloins, hamburgers, hot dogs and ribs in different combinations, all accompanied by a side of fresh cut and seasoned fries. All food is fresh, and made to order. Soft drinks will be made available, with freshly made root beer available on tap. The company is not only to appeal to the car crowd, but to all families. This would be a family safe atmosphere, which is alcohol free. The parking lot would include an acre of parking spots for special events, and everyday customers. This gives plenty of room for car clubs to park together in sections, and also enough room for family vehicles not associated with different groups. Spots can be reserved at a small fee, to ensure room. Parking spots up front surrounding the building can also be reserved in advance. AutoRama Drive N will be located in the far edge of the suburbs, so not to disturb the local communities, but be within a short driving distance of the majority of the community. This will give enough room for expansion, and not hamper those with louder vehicles from participating. There will be activities such as burnout contests, car shows, etc. to bring in crowds for special occasions. AutoRama Drive N will be a limited liability corporation, with Nicholas Boothe as the majority owner, at 51%, and Kevin Donald and Amanda Rachel splitting the remaining ownership. Hundreds of local people access local online auto forums every day, and this will give widespread advertising, while promoting the good cause of bringing everyone together. Industry Analysis The fast food and quick service restaurant industry includes about 200,000 restaurants with revenues annually reaching $120 billion. The top 50 companies hold about 25% of industry sales. A typical fast food restaurant generates about $670,000 annually. The average American eats at a fast food restaurant on average 11 times a month, and over 800,000 meals a year. Fast food has grown in popularity with the economic downturn. This has made value more important, and the value and quickness associated with fast food has grown and become synonymous with American culture. Quality of food is also a new trend in the fast food industry. Not only how well the typical fast food is made, but the ingredients included also. The world has become very health conscious when it comes to fast food, so healthy alternatives need to be available. Like all food based industries, the fast food industries profit margin is dependent upon the food prices. The prices of corn, beef, and oil have all risen. High oil prices have led to alternative fuels, which in turn raised the prices of corn and other products in the production of ethanol. This has made it more expensive for farmers to feed their cattle, which has led beef and chicken prices to rise. Because of this growing food price, coupled with intense competition, and shrinking profit margin, companies must find a way to set themselves apart, in value, price, and as an overall business. The fast food industry is a volume-driven business, and transaction speed is extremely important, along with accuracy. Innovations are constantly being implemented to speed the process from ordering to delivering the product, and providing quality food and service. Although large companies have advantages in purchasing, financing, and marketing, but small companies have unique products and serve a local market. This will allow the small company, such as AutoRama, to adapt to the environment, and acclimatize to its customers. The key to entering into this saturated market is differentiation from the major market holders. A typical fast food restaurant includes a combination of hamburger and chicken meals, french fries or similar, and soda. AutoRama Drive N differentiates itself from other competitors in several ways. First, the typical hamburger found in fast food restaurants, cooked in bulk, and kept in heating trays, being dried out, and soaked in grease will not happen at AutoRama Drive N. AutoRama will be operated on a cook to order basis, using only fresh ingredients, and environmentally and health conscious processes. Key competitors include restaurants such as Sonic, In-N-Out Burger, Rally’s, and the big companies such as McDonalds, Wendy’s, and Burger King, although the larger companies are less likely to change to a local environment, and conform to locals surrounding the area. The drive-in concept and carhop delivery service are trademarks of the classic American dining. This 1950’s feel provides an escape from everyday fast-paced life, while still providing the quick and efficient services of a fast food restaurant. AutoRama’s niche in the market is the focus on auto enthusiasts. No other drive-in restaurant incorporates their business with a focus on the auto enthusiast. In the last decade, there has been an increase in the amount of car collectors, and car enthusiasts. With baby boomers reaching retirement age, they are going back to their early adult lives, and buying what they wished they could buy at earlier ages. This auto theme focuses not only on those buying cars from their early lives, but all auto enthusiasts of all ages. Auto aftermarket part companies are in abundance, which makes them more readily available to the everyday driver. This is a culture, where all are brought together by a common interest, or a common lifestyle. AutoRama is the place where this lifestyle can be celebrated. Market Analysis Food away from home accounts for over $529 billion annual sales, with fast food restaurants accounting for more than 77% of sales. Statistics have shown that consumers eat out 2-3 times per week, and that number continues to grow. AutoRama Drive N’s market consists of a wide array of customers, mainly consisting of 16-55 year olds, with our automotive marketing towards males, and the restaurant and family atmosphere towards women and families. With Indianapolis being the crossroads of America and the racing capital of the world, AutoRama connecting with the auto enthusiast is the target market segment. Being based on the south side of Indianapolis, AutoRama is located only about 12 miles from downtown. This provides easy access to the local car scene, while also being in a close proximity to nationally recognized racing organizations. There are also hundreds of members of local car clubs, and online car enthusiast forums that have yet to be tapped into. The southern Indianapolis continues to grow about 2,000 a year between 2005 and 2010. There are eight local universities within 20 miles, along with two major shopping malls, and 14 municipal parks and recreation areas. This provides AutoRama with a growing market, and a greater number of consumers. The auto enthusiast typically does not have just one place to meet. There is usually not enough space for a group of cars to park together, whether it is to hang out, or for other purposes. This is where AutoRama’s large parking lot comes in. Not only will AutoRama cater to the everyday consumer looking to enjoy a nice fast meal in a 50’s style diner, but will also be able to entertain car shows, car club events, and other recreational activities. Although the diner will only be open from 11am-11pm weekdays, and 10-12 on weekends, these activities will not be limited by the time, or day of the week. This is a true 24/7 meeting spot for customers. Main competitors of this 50’s style dine in restaurant contain just a few companies, such as Sonic and Dog N Suds. Dog N Suds is closer in proximity, in downtown greenwood, but is limited due to the restaurant size, limited hours of operation, and overall unstableness of the franchise. The nearest Sonic is in Camby, which is about 20 miles southwest of the city of Indianapolis. Sonic has no room to be able to handle any size of a crowd, and is in a far location from most consumers. Although other fast food restaurants are in the area, such as Wendy’s, McDonalds, and Burger King, non offer the wide selection of food, the drive in service, the 50’s style atmosphere, or the parking lot that can cater to large groups of people. Since AutoRama Drive N is just a local startup company, most advertising will be done locally, and through word of mouth. AutoRama will sponsor local events and meets, and take part in being socially responsible in the local community. Since AutoRama will be based more towards the auto enthusiast culture, AutoRama’s main focus will be advertising to car groups and clubs, local car shops, and online forums where local communities share common interests in cars in online blogs and forums. AutoRama will be a clean, family friendly atmosphere. There will be strict rules enforcing cleanliness, appropriateness, and great quality and service. The drive in part of the parking lot will have intercoms with a menu available to look at when ordering to ease the process if you do not wish to get out of your car. This will also help to keep costs down, due to fewer employees needed if the consumer does not require face to face interaction. Food available will include fast food meals such as hamburgers, hot dogs, and french fries, but also a more full service feel with ribs, tenderloins, and various chicken meals available. If fast food doesn’t seem to fit your eating habits, there will also be healthy alternatives available, such as salads, grilled items instead of fried and healthier side items such as side salads, baked potatoes, slaw, and vegetable mixes. All meals will be produced quickly, allowing the consumer to order and go, or sit and relax while enjoying their fresh cooked meal. To promote AutoRama’s business, especially during startup, there will be discounts for supporting car club members, and forum members. This will help get the business out there, while also marketing to the auto enthusiasts the company is going for. Management Team and Company Structure The management team will be limited during first startup, until additional resources are needed. The startup will consist of Nicholas Boothe, the founder of the company, Amanda Rachel, assisting manager, and Kevin Donald, assistant manager. As the company grows, responsibilities and roles may change, with the addition of personnel and division of responsibilities. With the lesser amount of workers for start up, this will keep overhead low, allowing the business to grow, but keeps key positions for success filled. This will cause more work for current employees, but will pay off in the end as the company develops and grows. Nicholas Boothe, founder of AutoRama Drive N, has extensive restaurant and food experience. He has worked in the restaurant/fast food industry since the age of 14. He has held every position in the restaurants he has worked at, allowing him to gain experience and knowledge of all aspects of the restaurant business, working in businesses that have expanded, and early on, businesses that were closed. He has a BA from the University of Indianapolis in Finance and Management. Nicholas will be able to take care of the company’s finances, along with managing other employees, including scheduling, meeting local and national work and safety laws, and taking the company to the next level. Amanda Rachel has had 6 years in the restaurant industry. Amanda has a BA from the University of Indianapolis in Marketing and Business Administration. Amanda will take care of the bulk of the marketing strategy for AutoRama. She will assist Nicholas in marketing the company to locals, and establishing a following of customers in the surrounding area. Amanda will also work with local shops in getting the AutoRama name out into the public, as well as into the automobile based community. Kevin Donald, who served in the United States Air Force, and also managed a small franchise in California, nearly doubled the sales of his restaurant in 13 months, has decided to put his time and interests into this new venture. While Kevin has no educational background in this area, the skills he learned while serving, and the on the job experiences are more than enough to qualify him for a management position. With these three key manager positions filled with people that know the business, have seen different strategies, and seen businesses fail, this should be a firm foundation for a promising company. For the first three quarters of operation, Nicholas will not be taking any salary for the company. This will allow a salary of $26,000 per Kevin and Amanda, who have no stake in the company. This will allow the management team to evaluate where the company stands financially, the growth rate, and what, if anything needs to be changed. During these first three quarters of business, the company will project sales based on weekly performance, and allow room for growth, especially when key events are being held. If the company is growing at a steady rate, this will allow for the hiring and training of more employees. If the company seems to be lacking in any area, these constant evaluations will show where improvement is needed, and will be addressed immediately. As the company grows in the future, more staff will be needed, along with different shifts for scheduling purposes. There will be an afternoon to early evening shift, from 11am-6pm, and an afternoon to evening shift, from 4pm-11pm. This will allow for overlapping during the busiest evening hours. Beginning and ending shifts will also require workers to show up, 30 minutes early, and stay 20 minutes late, to help with the days start up, and clean up after shifts. This will be a fast paced workforce where everyone is there to help. Although there are designated managers, and people in charge, the company will operate on a horizontal basis, where no one will be looked down upon because of the position they hold. Everyone will be seen as an employee of AutoRama. Training will be up to each manager, all of whom possess the skills necessary to run each part of the business. Every employee will be trained in each job category, so there will be no shortage of help if one part of the business becomes backed up, or is understaffed at any point. Starting wages for servers would be $4. 13 an hour, two dollars more than servers get at other restaurants, as this position will be mainly tip based. Cooks will receive a starting wage of $8. 00 an hour, with re-evaluation after the first 30 days, then every six months after that. Cashiers will start out making $7. 50 an hour, with the same re-evaluation as other positions. Each employee can look to work between 25-35 hours at first, with hours evening out as the company grows, and more employees are added. This will prevent employees from becoming overworked, but still provide an adequate amount of hours to support their needs. Operations Plan The management team is made up of professionals that have experience in the industry, and know what works best through strategies and planning. AutoRama will be managed by a horizontal, open door type of management philosophy. Since this is a small startup business, all input is welcome, and everything will be reviewed and considered into implementation if there is belief from the whole that the new concept could help the business. Filling positions will be a process, gone through with the approval of each manager, to make sure each member is a perfect fit for the company. After completion of an application, each potential employee will be subject to an interview with each manager. After the interviewing process, there will be a 30 day trial period, where an employee, if not meeting up to performance standards, may be let go for any reason. After the 30 day trial period, a review process will be put in place to let the employee know what they can work on, what they are doing well, and just overall performance feedback. Each position at AutoRama will have a step-by-step outlined process of rules, guidelines, and procedures for all duties and responsibilities associated with employment. Staff selection will be based on availability, experience, and overall appeal to work in a business and helping it grow and succeed. Food supplies will be obtained mainly through food wholesalers in the area, with inventory closely being monitored to more closely project the company’s exact needs. As the company grows, it can move from wholesalers to companies that take orders and deliver needed goods, such as Piazza Produce, or other locally popular companies. There will be refrigerators and freezers with enough capacity to store all goods needed to operate on a daily basis, along with room for excess reserves. All equipment will be purchased, rather than leased. This will allow the sale of equipment if the company decides to upgrade, or replace with newer units, and able to recoup some of the initial investment. This will also allow the business to use the equipment as long as possible, or until a better solution is acquired, and will reduce downtime if the lease runs out and the unit must be replaced, etc. AutoRama will comply with all local and state regulations according to restaurant food and safety guidelines. There will be guidelines to be followed to ensure a healthy atmosphere. AutoRama will also be teaming up with local law enforcement according to the auto enthusiast area of the business. AutoRama will enforce a strict set of rules for cars that frequent the parking lot of the restaurant. There will be a small fee for the use of the area, and reserved areas during promotional activities. With this fee, a window decal will be provided. With this decal, there is a promise to adhere to all laws on the roads, and be safe for themselves and others. Those who do not wish to partake in the decal program will not be allowed access to the site during closed business hours. This will let the police know who is welcome, and the guidelines they must follow. This will prevent the generalizations given to car enthusiasts as a whole, which will provide better relations between the auto community and law enforcement. On a daily basis, all inventories will be checked twice, in the mornings and evenings, for availability, as well as quality. The restaurant and its surroundings will also be inspected for cleanliness. Upon completion of these two steps, it is time to begin the day, and start food preparation. All ovens, grills, and fryers will be turned on and checked, and set to cooking temperatures. As the daily employees show up for their shifts, they must make sure everything is set up properly, and ready for customers. Since all employees are trained in every part of the restaurant, if there is anything that needs to be done, anyone can do it. The management team will be responsible for the smooth running of operations on a daily basis. They must make sure all employees schedules meet the company’s needs, as well as comply with the availability of the employees. The basic operational hours are 11am to 11pm, with hours varying on holidays, as well as special events that AutoRama will be holding. During these hours, the management team must make sure the hours are staggered, with the most employees scheduled during peak business hours during the day. Employee’s breaks must also be kept in check to ensure compliance with federal regulations. AutoRama is located on the south side of Indianapolis, where there is a dense population of middle to high class citizens. This is also where the majority of automobile enthusiasts tend to congregate during the weekends, as well as the where the majority of car events tend to be held. This puts AutoRama in the main focus area of the target population, as well as accessible from main roads to provide ease of access. This gives visibility to a greater number of people, which could be critical to the success of the business. Product/Service Design and Development Plan As AutoRama is a startup company, there lay many obstacles left in the future. With a plan, those can be easily achieved and overcome. The schedule starts as an outlook from where the business is now, in the development and planning stages. The timeline before startup is approximately 16 months. In this time, all decisions about products served, advertising and promotion structure, companies used for products, building and materials needed, etc. will be distinguished and put into development. First, a site for the business needs to be found. Allow approximately two months to find the right site for the foundation, and development of the business. During this time, an overview of the building needs to be developed, and planned out, so as soon as a business site is found, the building development can begin. Once a business site is decided upon, AutoRama needs to start looking for distributors in the area to receive its inventory from. This is a critical part of planning, because timeliness and availability is essential to the business. This will take about 3 weeks to study and inquire into different distributors and complete the proper research and background checks. During this time when the physical business is not yet finished being built, the focus can be put on non-tangible goals. Here, AutoRama will look into the advertising and promotion aspects for the best way for the business to get its name out, attract new customers, and keep existing customers continually coming back. The most cost-effective, farthest outreaching ideals will be put in place. This will take approximately 3 months to study, test, and decide on implementation strategy. Next the equipment will be decided upon. The equipment that fits the needs of the business and that will be able to meet any goals, and handle all production needed of the kitchen, will need to be found. Different manufacturers will need to be contacted, so that each product may be researched, and possibly tested before purchase, to make sure the equipment will be adequate and cost effective. This process should take approximately 2 months. What will make or break the business is the food, or the product. You can have the best equipment and best ideas of a business, but if the food isn’t up to par, then everything else becomes a moot point. AutoRama will be testing many ingredients in the different recipes, and providing samples for feedback before deciding on the best recipe for the food for the business. Once a recipe for each product is reached, a trade secret must be obtained to make sure the food at AutoRama stays unique and sets itself apart from the competition. Allow about 3 months for all testing and experimenting with the recipes. About this time, the physical building should be reaching completion. During this time, the outlay will be critiqued, and finalized for the optimization of space. Once the kitchen and â€Å"behind the scenes† space of the building are finalized, the dining area, or customer area, needs to be designed. Since the theme of AutoRama Drive N is that of a 50’s diner, the approach and overall look of the area should reflect this time change. Decisions on materials, as well as delivery and setup, should take approximately 3 months to be finished. During the remaining two months, finalizations should be under way, including the selection of staff, scheduling setup, and process of day-to-day activities should be set up. During this time, training will also occur, as well as an opening strategy for the first month’s startup, and a special grand opening plan. This allows time for mishaps to be taken care of, and everything to be in order in time for operations come March. Challenges and risks aren’t always preventable. AutoRama acknowledges that everything can’t be perfect, and recognizes some risks and challenges it may have to overcome. If the distributor falls through, or cannot meet orders, there must be a backup plan in order, with a different company that would be able to deliver. This will prevent a sudden reduction in inventory, which could be very bad for business. Indiana is known for its fluctuating weather. If for some reason the weather slows down the development process of the business, there is an allowance of time the last two months to provide some room for inaccuracies in time planning. The business plan is also set up to be able to start at a later date if it becomes necessary. Financial Section The company is privately held by Nicholas Boothe, Amanda Rachel, and Kevin Donald. Each member contributed $125,000. 00 for startup capital, with an additional loan of $77,500. 00. This will allow for all startup costs to be taken care of, as well as backup funds in case something unforeseeable happens. This will allow AutoRama Drive N time to acquire and generate its own funds, and function solely upon itself. Each member owns one third of the business, until year three, where there will be an option for Kevin and Amanda to sell their share in the business to Nicholas. AutoRama Drive N| | Balance Sheet Year Beginning March 1, 2011| | Assets| Liabilities| Current Assets (cash)| $10,000| Current Liabilities| $44,000| Petty Cash| $0| Accounts Payable| $34,000| Accounts Receivable| $0| Notes Payable| $68,500| Inventory| $10,200| Interest Payable| $8,200| Prepaid Expenses| $4,200| Taxes Payable| $12,000| Fixed Assets| $200,000| Federal Income Taxes| $60,000| Buildings| $120,000| State Income Taxes| $20,000| Equipment| $38,500| Property Taxes| $25,600| Furniture| $10,000| Other| $120,600| | | | | Total Assets| $392,900| Total Liabilities| $392,900| AutoRama Drive N| | | Income and Expense Statement| | | Month Ending March 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $182,400. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$54,720. 00| | | Gross Profit| $124,400. 00| | | (1) Avg. 600 guests weekday, 900 Friday and 1200 weekend @ average $8. 0 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $5,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $6,500. 00| | 009| Utilities| $1,300 . 00| | 010| Insurance| $700. 00| | 011| Equipment | $25,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $52,760. 00| | 015| Operating Profit| $71,640. 00| | 016| Taxes| $20,059. 20| | 017| Net Profit| $51,580. 0| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending April 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $166,400. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$49,920. 00| | | Gross Profit| $113,200. 00| | | (1) Avg. 550 guests weekday, 800 Friday and 1100 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 0| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009 | Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $12,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $35,760. 00| | 015| Operating Profit| $77,440. 00| | 016| Taxes| $21,683. 20| | 017| Net Profit| $55,756. 80| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending May 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $132,800. 00| | 002| Discounts (2)| -$1,800. 0| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$39,840. 00| | | Gross Profit| $89,680. 00| | | (1) Avg. 400 guests weekday, 650 Friday and 950 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $ 3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $8,000. 0| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $31,760. 00| | 015| Operating Profit| $57,920. 00| | 016| Taxes| $16,217. 60| | 017| Net Profit| $41,702. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending June 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $152,000. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$45,600. 00| | | Gross Profit| $103,120. 00| | | (1) Avg. 500 guests weekday, 700 Friday and 1025 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $4,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $27,760. 00| | 015| Operating Profit| $75,360. 00| | 016| Taxes| $21,100. 80| | 017| Net Profit| $54,259. 20| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending July 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $187,200. 00| | 002| Discounts (2)| -$3,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$56,160. 00| | | Gross Profit| $125,760. 00| | | (1) Avg. 600 guests weekday, 950 Friday and 1250 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 06| Part Time Employee Wages| $8,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $5,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $4,000. 00| | 012| Equipment Upkeep| $550. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $33,960. 00| | 015| Operating Profit| $91,800. 00| | 016| Taxes| $25,704. 00| | 017| Net Profit | $66,096. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending August 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $164,800. 00| | 002| Discounts (2)| -$3,800. 00| | 03| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$49,440. 00| | | Gross Profit| $110,080. 00| | | (1) Avg. 500 guests weekday, 850 Friday and 1150 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $6,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $4,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $3,500. 00| | 12| Equipment Upkeep| $450. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $30,360. 00| | 015| Operating Profit| $79,720. 00| | 016| Taxes| $22,321. 60 | | 017| Net Profit| $57,398. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending September 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $139,200. 00| | 002| Discounts (2)| -$2,800. 00| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$41,760. 00| | | Gross Profit| $93,660. 00| | | (1) Avg. 400 guests weekday, 750 Friday and 1000 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $26,260. 00| | 015| Operating Profit| $67,400. 00| | 016| Taxes| $18,872. 00| | 017| Net Profit| $48,528. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending October 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $115,200. 00| | 002| Discounts (2)| -$2,800. 00| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$34,560. 00| | | Gross Profit| $76,860. 00| | | (1) Avg. 300 guests weekday, 600 Friday and 900 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 0| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $26,260. 00| | 015| Operating Profit| $50,600. 00| | 016| Taxes| $14,168. 00| | 017| Net Profit| $36,432. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending November 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $86,400. 00| | 002| Discounts (2)| -$2,800. 0| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$25,920. 00| | | Gross Profit| $56,700. 00| | | (1) Avg. 250 guests weekday, 400 Friday and 650 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,900. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 0| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $24,660. 00| | 015| Operating Profit| $32,040. 00| | 016| Taxes| $8,971. 20| | 0 17| Net Profit| $23,068. 80| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending December 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $93,600. 00| | 002| Discounts (2)| -$3,800. 00| | 003| Allowances (3)| -$680. 00| | 004| Cost of Goods Sold| -$28,080. 00| | | Gross Profit| $61,040. 00| | | (1) Avg. 275 guests weekday, 425 Friday and 700 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,950. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $24,360. 00| | 015| Operating Profit| $36,680. 00| | 016| Taxes| $10,270. 40| | 017| Net Profit| $26,409. 60| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending January 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $83,520. 00| | 002| Discounts (2)| -$1,400. 00| | 003| Allowances (3)| -$680. 00| | 004| Cost of Goods Sold| -$25,056. 00| | | Gross Profit| $56,384. 00| | | (1) Avg. 240 guests weekday, 380 Friday and 635 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,150. 0| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $22,560. 00| | 015| Operating Profit| $33,824. 00| | 016| Taxes| $9,470. 72| | 017| Net Profit| $24,353. 28| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending February 28, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $88,160. 00| | 002| Discounts (2)| -$1,400. 00| | 003| Allowances (3)| -$680. 00| | 04| Cost of Goods Sold| -$26,448. 00| | | Gross Profit| $59,632. 00| | | (1) Avg. 255 guests weekday, 415 Friday and 660 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,650. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 13| Depreciation| $500. 00| | 014| Total Expenses| $23,060. 00| | 015| Operating Profit| $36,572. 00| | 016| Taxes| $10,240. 16| | 017| Net Profit| $26,331 . 84| | AutoRama Drive N| | Balance Sheet Year Ended February 28, 2012| | Assets| Liabilities| Current Assets (cash)| $20,000| Current Liabilities| $44,000| Petty Cash| $2,000| Accounts Payable| $34,000| Accounts Receivable| $18,000| Notes Payable| $68,500| Inventory| $5,800| Interest Payable| $8,200| Prepaid Expenses| $4,200| Taxes Payable| $12,000| Fixed Assets| $200,000| Federal Income Taxes| $60,000| Buildings| $120,000| State Income Taxes| $20,000| Equipment| $38,500| Property Taxes| $25,600| Furniture| $10,000| OTHER| $146,200| | | | | Total Assets| $418,500| Total Liabilities| $418,500| AutoRama Drive NCOGS- Year Ended February 28, 2012Sales $1,591,680. 00Net Cost of Goods Sold $ 382,003. 20Gross Profit On Sales $1,209,676. 80 AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending May 31, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $507,200. 00| | 002| Discounts (2)| -$10,800. 00| | 03| Allowances (3)| -$6,480. 00| | 004| Cost of Goods Sold| -$152,160. 00| | | Gross Profit| $337,760. 00| | | (1) Mar:625,930,1250 Apr:550,850,1125 May:500,680,970| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $18,600. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $16,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 0| | 013| Depreciation| $1,500. 00| | 014| Total Expenses| $92,090. 00| | 015| Operating Profit| $245,670. 00| | 016| Taxes| $68,787. 60| | 017| Net Profit| $176,882. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending August 31, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $517,120. 00| | 002| Discounts (2)| -$16,200. 00| | 003| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$155,136. 00| | | Gross Profit| $338,884. 00| | | (1) June: 525,715,1030 July: 600, 975, 1280 Aug:530, 870, 1180| | (2) Discounts for club members and coupons| (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilit ies| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 00| | 013| Depreciation| $1,500. 00| | 014| Total Expenses| $95,690. 00| | 015| Operating Profit| $243,194. 00| | 016| Taxes| $68,094. 32| | 017| Net Profit| $175,099. 68| | AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending November 30, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $381,440. 00| | 002| Discounts (2)| -$16,200. 00| | 003| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$114,432. 00| | | Gross Profit| $243,908. 00| | | (1) Sept:450, 750, 1025 Oct:400,600, 930 Nov:325, 480,740| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 0| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 00| | 013| Depreciation| $1,500. 00| | | |   | | 014| Total Expenses| $95,690. 00| | 015| Operating Profit| $148,218. 00| | 016| Taxes| $41,501. 04| | 017| Net Profit| $106,716. 96| | AutoRam a Drive N| | | Income and Expense Statement| | | Quarter Ending February 28, 2013| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $277,760. 00| | 002| Discounts (2)| -$16,200. 00| | 03| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$83,328. 00| | | Gross Profit| $171,332. 00| | | (1) Dec:300, 440,720 Jan: 270,390, 640 Feb: 275, 420, 665| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 0| | 013| Depreciation| $1,500. 00| | 018| Dividend Payment- Owners| $27,000. 00| | 014| Total Expenses| $122,690. 00| | 015| Operating Profit| $48,642. 00| | 016| Taxes| $13,619 . 76| | 017| Net Profit| $35,022. 24| | | | | Risk Assessment Although potential risks are unwanted, it makes a business and its partners stronger to be fully aware of any risks associated within the market. However unlikely some events may seem, to have a strategy to overcome these forebodings will allow the business a greater chance of survival. In the fast food/dine-in industry, there are factors that are out of anyone’s control. Listed are possible risks that may be associated with AutoRama Drive N, and the industry as a whole: * Increasing food prices, such as beef, potatoes, etc. * In the restaurant industry, profit margins on food products is slowly shrinking, as prices for food increase because of feed prices, fertilizers, and demand continue to grow. * Economy continues in recession * The economy is slowly recovering from the drastic downturn it took over the past several years. Markets are slowly starting to recover, and businesses are slowly returning to before recession standards. Auto crowd does not convene as much as anticipated * With this being a drive-in style restaurant, and advertising mainly to the automotive crowd, the auto enthusiasts are a large proportion of the consumers AutoRama hopes to reach. If there is not enough support from the auto community, resources will have to be reallocated more towards the advertising and promotions to draw in the desired customer basis. * Location * Altho ugh planning and research went into the decision of location, if the location does not prove to be optimal, then advertising and promotions must change in order to bring in the desired crowd. Once the customers have experienced the unique atmosphere and food that AutoRama delivers, this will become less of a risk. * Appeal * AutoRama must appeal to the local customers in the surrounding area. Since this is a small startup business, the customer base is minimal, and during the first startup, it is crucial to the businesses success to get the name out there, and appeal to the local customer base. Through research and planning, these risks can be greatly minimized, some almost non-existent. Having a plan to deal with each of these areas is crucial all around for the businesses development and survival.

Marketing Papers and Essays

Marketing Papers and Essays Marketing involve selling the product or idea that is consumer oriented and will satisfy his or her need. In your marketing classes you will often assigned to write term papers, research papers, essays and reports on various topics. To make your term paper successful you will need effectively write your ideas and research on the paper and make them sell your product and in the same time be useful for some particular group of people. If you want your marketing term paper or essay to receive a good grade, you will need to persuade your audience (in your case it will be teacher) that your product or idea is useful and will bring profit, or in other words you will need to sell your product. There are some points that you will need to consider while writing your marketing term paper if you want to make it sound and actually â€Å"sell† your product or idea to your teacher. Sales experts agree that the weighting process requires five basic steps: 1. relating ideas to be sold to audience thoughts, beliefs and attitudes; 2. establishing community of interest; 3. building messages on benefits; 4. demonstrating results; and 5. specifying necessary response. Ideas and Interests Persuasion begins with appeals to existing predispositions among message recipients. In preparing messages, you must focus on recipients points of view about the product or idea rather than on your own. This concept applies whether you are selling services or refrigerators in your marketing term paper. Neither is an end in itself. Each is a means to an end. Refrigerators prevent food spoilage. Public relations services enhance organizational communication programs and contribute to overall organizational objectives. Community of Interest Your primary efforts must be directed toward inducing interest in end results. You must deal with message recipients in terms of reduced food spoilage or improved profit rather than refrigerators or public relations. Messages that address recipient needs necessarily create strong motivation for response. Needs are not always evident to message recipients. As demographic trends started creating shortages of nurses, computer specialists, and others in the 1980s, for example, employers first responded with higher wages and stronger recruiting efforts. They failed to recognize that wages alone would not do the job; that basic change in human resources and communications systems were necessary to improve personnel recruitment and retention. Those who pointed out how pertinent services would solve organizational problems prospered as a result. Two principles become operational in such circumstances. Offers to satisfy needs carry emotional as well as motivational appeals. Successful writers involve message recipients emotionally by demonstrating understanding of their needs. Building on Benefits Persuasion, by definition, involves reward for action. If you want your marketing term paper, research paper or essay to be successful you should recognize and act on that principle. You should specify rewards in response to message recipients primary question: â€Å"Whats in it for me?† Rewards vary with individuals and circumstances involved. In business settings, however, many rewards involve one or more of a dozen major motivators: Saving time or money Enhancing reputation Increasing profits Gaining loyalty Reducing work loads Enhancing efficiency Improving productivity Solving problems Improving quality Avoiding problems Protecting jobs Achieving higher status Successful writers use these and similar appeals to engage the interests of readers, to respond immediately to that primary question, and to induce careful consideration of messages they send. Demonstrating Results The next step in the process is relatively simple: Demonstrate results. While you cant provide test drives in your marketing paper, you can accomplish the next best thing: concise verbal descriptions of benefits involved. Specifying Responses All that remains is to close the sale. Closing involves telling the reader what needs to be done and how to do it to achieve the benefits described. Decisions are made easier, behavioral scientists have demonstrated, when decision makers are shown how to act on concepts involved. Additional Factors Several other points should be kept in mind in your marketing term paper or essay. Most important: Keep communication simple. Stay with a single concept. Multiple subjects should be dealt with in multiple letters, memoranda, or reports. Equally important: Use understandable language. Wording should be familiar to message recipients who will read your paper. Words, sentences, and paragraphs should be short and easily read. Jargon should be avoided at all costs. Accomplishing these objectives requires that writers be knowledgeable in subject matter. Credibility is at risk unless writers know their subjects.

Project management and communication Research Paper

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Energy and society Essay Example | Topics and Well Written Essays - 250 words

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